Dec 21 / Karina Mereuta & Tünde Mikó

Viral Sustainability Talks - Conversation with Alice Richard

Speaker intro

Alice Richard

Founder of Co-CREATE ImpACT
Alice Richard, a sustainability catalyst, designing and leading inspiring learning experiences that help bring sustainability and meaningful content to life. As a former innovation consultant, UN staff member, and product designer, Alice’s career has been built around products and collaborations that drive positive change. Today, with her sustainability training company Co-CREATE ImpACT, she provides training services to a wide range of educational institutions, non-profit organizations, and corporations.


In this engaging conversation, Alice and Karina has chatted about a “viral” game called 2030 SDGs Game

The 2030 SDGs Game is a multiplayer, in-person, card-based game that simulates taking the “real world” into the year 2030. Designed in Japan in 2016, this experience has become a powerful and impactful social phenomenon in Japan, earning extensive media coverage and reaching over 350,000 participants.
2030 SDGs Game events are held in corporate, governmental, educational, and community settings. They currently have over 1200 certified facilitators in Japan and around 100 globally.

5 Key highlights from the conversation

  1. Human-Centered Problem Solving: The emphasis on understanding and addressing the tangible problems that individuals, both professionals and social entrepreneurs, actively invest time, money, and resources in solving. The Jobs to be Done framework becomes a powerful tool in dissecting these problems and tailoring solutions.
  2. Practical Application of Frameworks: The conversation provides practical examples of how professionals can align their passion for environmental sustainability with their company's business model. It goes beyond theoretical discussions, offering real-world case studies to illustrate the application of frameworks in the corporate context.
  3. Anticipation of Future Trends: Anticipating the future trends in social entrepreneurship, including the deeper integration of environmental sustainability and social equity into business models. The discussion foresees challenges such as a longer Pioneer Gap and the need for more flexible forms of capital, highlighting the evolving landscape of impact.
  4. Importance of Partnerships: Acknowledging the critical role of partnerships in addressing the challenges posed by the evolving landscape. The need for efficient ways for social entrepreneurs to connect with resources and navigate an expanding network of programs is emphasized, pointing towards a collaborative approach to impact.
  5. Efficient Resource Access: The focus on creating more streamlined pathways for social entrepreneurs to access resources and opportunities efficiently. The conversation delves into the potential complexities faced by entrepreneurs in an environment where impact programs and networks are on the rise, underlining the importance of simplifying these processes.

Watch the full conversation with Alice

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