Sustainable Communication Strategy for Small Teams
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Trainer: Pauliina Rasi
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Level: Basic
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Price: CHF 439/participant
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On demand
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Duration: 90 min
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Min. 6, max 12
Topics we will cover
We all know that digital marketing is vital for a new business: to get your message across, to get noticed and to find more clients. But how to know where to focus and where to find time for all communications and marketing projects?
In this program, we’ll dive into setting up a practical and easily implementable communication and marketing strategy for your business.
We’ll meet online four times, 90 minutes at a time, and between the sessions, you’ll work on your own, tailored communications plan. As a result, you’ll have a plan that supports your business growth and is easy to stick to, without willpower or a huge budget.
You’ll learn
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What are the basic elements of a functional, sustainable communications strategy
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How to define a message that gets noticed
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How to grow your audience and business through content
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How to implement your plan without willpower
Thanks to a small group size (a minimum of 6 participants and a maximum of 12), you’ll get personal guidance and answers to your questions as well as learn from other participants.
If you wish, you’ll have an opportunity to complement your learning experience with a tailored 1:1 session (extra charges apply).
Your key takeaways
Clarity
Know how to
Tips
In practice knowledge
Green skills you will gain by participating
What others think
About the Sustainability Expert
Expertise
& PR
Today, she’s an independent consultant who regularly delivers a climate impact workshop for the World Wildlife Fund's Corporate Volunteering Program.
She also builds and runs footprint reduction coaching programs and is the Product and Impact Strategy advisor for Ailuna Sustainability App.
She is often invited to present, educate and facilitate discussions about personal footprint reduction at Sustainability forums and events.
"I help ambitious businesses and projects tackle the overwhelm related to all things content – so that you can express your message with clarity, speak right to the hearts of your dream clients and grow a successful business. "
He also works with schools and SME's and specialise in
- Sustainability Impact Reports: They identify areas for improvement, then work together to develop a sustainability action plan that fits the needs.
- Workshop Facilitation for companies and schools. He has worked with companies like eBay to deliver educational workshops on sustainable business practices.
- Team Performance: With a background in performance psychology he supports companies to improve their team performance & dynamics in order to help them move quicker to implementing their sustainability solutions and climate action.
Changemaker enabling the definition of strategic goals, their translation into integrated plans, the implementation of derived activities and the measurement of the impact created.
She sits on the board of Protect our Winters Switzerland.
She is a Canadian of Swiss nationality. She is a wife, mother and employee. She is also an athlete, a friend, a sister, a dog owner and a sustainability activist.
She is a nature lover, an outdoorswoman, an eco-lover.
As a consultant, Karime developed sustainable business models for insect-based food, digital agriculture, education and IT services. She also created performance management models and executive compensation frameworks linked to ESG.
She is the founder of AdvantiKA GmbH, a B Corp™ Certified boutique consultancy that helps medium-sized companies be a force for good based on responsible business action.
In his local, regional and global roles, he managed remotely or on site up to 100 HR professionals, and led them specifically with a focus on developing and executing talent management processes, talent pipeline mapping, career pathing and succession planning.
Olivier Kunz is a trilingual human resources professional, speaking French, German/Swiss German and English. Having gained a Master’s degree in economics from the University of Geneva, he strengthened his HR knowledge by completing training courses at CRQP (an institution specialising in HR management) in Lausanne.
Combining her passion for mental well-being with her background in business, Marjan co-founded Qyro, an award-winning company based in Switzerland that provides well-being and resilience solutions to professionals.
As a certified coach and expert in stress management, business, and gender studies, Marjan offers a unique perspective to her clients, guiding them towards a more balanced and fulfilling life.
Luca has over 20 years of experience working in Finance acquired through multinationals (Saipem, ENI, ABB) and is currently Leadership learning ecosystem community Lead at ABB. He holds a PhD in Business Administration on sustainability focus and he’s GRI Certified Sustainability Professional since 2023.
He has a wide experience on sustainability and author of two books and several papers on the subject.
She has a BBA from The International University in Geneva and an MBA from the University of Chicago Booth School of Business. In addition, she has an Advanced Diploma from ESSEC Business School in the European Board of Directors Governance.She serves on the Board of Directors of the Swiss Association of MBAs and the Advisory Board of MyFeld digital farming from Brugg, Metabloqs, metaverse Web 3 SaaS from Luzern.
She was a key player with the UN 17 Sustainable Development Goals deployed across various countries with Dufry Global initiatives. Besides, she volunteers as an Executive-in-Residence for The University of Chicago Booth alumni, current students, and the University of St. Gallen to achieve economic empowerment and mentoring.
Ekaterina is passionate about people, retail, ESG. She is a Swiss citizen, living in canton Schwyz, married and has one daughter.